PortfolioPhotoM.png

I'M
Peggy
SHUM.

 
UX/UI DESIGNER
 
Originally from Asia, I am a user experience designer who travelled across the ocean and is based in Canada. I believe a natural affinity to empathize helps identify the real issues and needs. My practice combines design thinking and UX strategy.

A small change can make a big difference! It is always my passion to take a stand and create a positive impact.

02 PORTFOLIO

03 EXPERIENCE

Over the last decade, I’ve collaborated with a diverse group of teams in the financial industry to create insight-led, human-centered designs and experiences to make a better work life. Following my heart, I’m having my graduate program in Interactive Media Management. Recently, I am having my UX field placement at Impactraction, an impact management platform that connects impact projects with social finances. 

2022 SPRING

Sable & Sage

UX Design and Social Media Strategy

The main goals for this project are to clarify and define each platform and redesign the website to create better user experiences and a more tailored purchase process.

2022 SUMMER

Visioner

UX/UI Design and SEO Strategy

The main purpose is to use interactive media to make treatment accessible and sustainable for children with an amblyopia eye.

2022 FALL

Impactraction

UX/UI Design (field placement)
The main goal of this project is to create an impact management platform between impact organizations, financiers, and impact facilitators to search, identify and match impact investments.

GET IN TOUCH

Hey! I am looking forward to starting a project with you. If you want to learn more about my work, leave me a message or connect with me on LinkedIn.

  • Instagram
  • White LinkedIn Icon