DELIGHTFUL VIDEO GAME FOR CHILDREN WITH AMBLYOPIA EYE

A Common Causes Of Irreversible Visual Impairment.

This is estimated that 1% to 5% of children have a lazy eye. If it is untreated in the optimal treatment period, it can cause permanent visual damage, impair daily activities and lead to social and financial deficits later in life. The treatment for the last decades has involved patching the stronger eye to force the weaker eye.

The main goal of this project is to create interactive media for children at 7-12 in Canada for a more sustainable and less stressful visual therapy from home. So that, people won't miss the optimal treatment period.

Opportunity Statement

How might we make the best vision therapy affordable for children with an amblyopia eye during their optimal treatment period?

What is Amblyopia?

Research Findings

An Underserved Hidden Disability.

The research study was conducted with optometrists, people with amblyopia eye, and their close friends/family members.

Accessibility

Even though amblyopia can be successfully treated to age 17, not every family in Canada can afford the $1,000 - $7,000 basic treatment expenses. Meanwhile, families in the suburban area have less easy and timely access to vision centers.

Engagement

Visual therapy products with lower costs in the market are not engaging for children. Children quit the therapy due to boredom with repetitive exercises.

Emotional Need

People with amblyopia eye has a strong sense of insecurity and inadequacy (not being good-looking) and uncertainty. However, public information about amblyopia is limited. There are common myths and misunderstandings. Parents are not equipped to help themselves and child navigating difficult situations and cleaning up negative thoughts.

View Persona

View Journey Mapping

View User Flow

Solution

Fix Amblyopia Eye And Overcome Insecurity With A Normal Game.

Create A Fun and Engaging Game To Children

This product is designed to make the best treatment available to children during the optimal treatment period. For children, the best experience means the chance for discovery, a little challenging, a good deal of recognition, more friends while doing the visual exercises.

Make Amblyopia Information Accessible to the Public

Product trust impacts the market impact of this new product. The solutions are a combination of user experience design for a sustainable treatment period and campaigns for public awareness. The marketing campaign can merely be a short-term solution for public awareness in the first quarter. To make it sustainable, we need to make this product trustworthy, so that, this product speaks for itself after the promotion period.

Determine and Design The Treatment by A True Professional

The product shall ride on the government's free eye examination program and be provided by optometrists for free. Optometrists can set up the requirement after the eye examination.

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Video Game Design

A desktop/tablet adventure-based video game with FPS elements. A storyline, 3 activities, and interaction were designed based on research findings for heuristic evaluation and usability tests with users.

Optometrist Platform

Optometrists can set up eye therapy for their patients individually based on their condition. A website is designed to set up a user profile, determine eye therapy, and track eye therapy progress.

SEO Strategy

Identified words and phrases on the product landing pages to increase searchability. SEO outline and 3 backlinks strategies were created.

UX Theme

It's Safe,
It's Fun,
It's WE.

The traditional amblyopia treatment focuses its significance on the vision need. Actually, amblyopia has adverse consequences for some children’s identity and psychosocial well-being. There is an opportunity to create a video game that integrates both vision and psychosocial needs. It is also critical to explain the value of the game for children during the optimal treatment period.

Research findings tell the ideal product shall provide challenges, rewards, fun elements, and reasonable break time. It is required to be on a large screen with providing professional advice from the optometrist.

Video Game At Home for Visual Therapy and Education

The game is designed based on the developmental psychology of young learners from toddlers to preschool age, who will love learning the basics and discovering new concepts with our colourful, interactive software. To enhance the accessibility, affordability, and usability of the product, this video game works on a storyline with visual therapy activities and educational interactions, which can: